Marketing

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Grew
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Designed, built, and optimized multi-step email marketing campaigns, resulting in
x Marketing/ Design Award Winner
followers on TikTok
+ %
+ % in CTR
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followers on Instagram
-Kraft Heinz 2021
-Cherrypick 2025
- Laurier DECA 1st place 2021, 2022
- McMaster Designathon 2021, 2023
- Pepsi Co Pitch Competition, 2021
Wanna see more cool stuff?
My Tool Box










Social Media & Content design


Chef Edward Lee ❤️
I specialize in creating engaging social media content that balances creativity with marketing strategy. Using Adobe Photoshop, Illustrator, and Premiere Pro, I've designed graphics, motion content, and campaign assets for brands such as Kraft Heinz, WLU CSA, and Encircle.



In addition to content creation, I've supported influencer marketing campaigns by collaborating with respected creators, including Chef Edward Lee, helping develop authentic partnerships that increased audience engagement and brand visibility.
Campaign Marketing

NBA × Reese's: Partnered with external agencies to develop and execute in-store promotional campaigns for a national brand collaboration.
Loblaw Companies Limited: Spearheaded weekly email marketing campaigns and digital coupon promotions to support customer engagement and drive retail initiatives.
Lunchbox Technology: Ideated, created, and launched B2B paid social media campaigns designed to increase brand awareness and generate leads.
From concept to launch, I enjoy building marketing campaigns that connect creative ideas with measurable business goals.


Email Marketing
Conducted a comprehensive email marketing competitive analysis using VAS (Visual Attention Software) to evaluate performance, hierarchy, and engagement drivers. This culminated in a 38-page strategic proposal outlining key improvements and actionable recommendations for Loblaw’s weekly email campaigns.

Designed, built, and optimized multi-step email marketing campaigns using Salesforce MarketingCloud, resulting in a 24% increase in CTR and a 15% lift in overall engagement.










